Chambray work shirt and George Nelson clock
Have any one noticed? Post WWII modernity is in vogue again. Whether it is a slick Brooks Brothers gray flannel suit from Madison Avenue or denim Dungaree's worn by Detroit steel workers. Most younger Americans such as myself are discovering the styles of this era for the first time and the mainstream media and consumer industries are taking note. Maybe it is a direct reaction to the Boomers and their "casual culture" or maybe it is the optimism of post WWII America that we long for in these times of economic uncertainty. Try watching an episode of Mad Men and you will certainly see adverts from Jeep touting about our heritage as craftsmen who used to make stuff or adverts from Levi's telling young proletariats to buy their work wear and to "go forth". Have you also noticed the neckties of certain television hosts going on a diet and slimming down to an inch?
What happens when all this neo-modernity becomes a tiresome fad? Will we move further back? I hope the Victorian era will make a come back soon.
_Nelson
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